creative talent, design + technology
Hi. I'm Melanie
I create brands and products, encourage cultural movements and support creatives with media and content.
Ventures
I help build brands from the ground up; creating pitch decks, logos, and websites, developing visual identity, and planning content across platforms. I also produce and manage creative shoots, including sourcing locations, photographers, stylists, and directing content strategy from concept to execution.
Learn more or hire me @digitalmisfitsmedia
As a multi-hyphenate creative entrepreneur, I’ve founded and led several successful ventures at the intersection of music, tech, and fashion:
- Limelight App – A live-streaming platform for music performances that went live on the App Store, hosting thousands of artists globally. The app was field-tested on tour with The Flaming Lips and Les Claypool’s Delirium, thanks to our collaborators at Particle Kid, who were also residents of our artist incubator.
- The Villanova – A Los Angeles-based artist residency and creative incubator that housed hundreds of emerging local talents. The space served as a hub for collaboration, content creation, and community-building among musicians, visual artists, and creators.
- Scribble Sweats – My interactive apparel company, which reached the top 2% of the Shark Tank audition process and received an offer to be featured on Amazon’s TV show Buy It Now. The brand combines creativity, comfort, and interactivity—garments you can color on and wash clean.
I was an active voice in the Free Britney movement, using my instagram and youtube to raise awareness around conservatorship abuse and systemic injustice. I attended court hearings, covered key moments of Britney Spears’ case, and produced advocacy-focused content — including firsthand interviews with Britney’s lawyer, Mathew Rosengart — to help educate and mobilize the public.
Working closely with Free Britney LA, I contributed to on-the-ground efforts that supported legislative change in California, including postcard campaigns that were signed by thousands and sent to the Attorney General and Governor, amplifying public pressure for reform. My work in the movement has been recognized by major press outlets worldwide, where I was featured for speaking out on behalf of conservatees and survivors.
I currently serve on the board of Elderly Lives Matter USA, an organization led by longtime advocate Angelique Fawcette, where we’re continuing the fight by pushing for federal conservatorship reform to protect elderly and vulnerable individuals nationwide.
Venice Beach Barbie: A Transmedia AI Pop Star
Venice Beach Barbie is my AI-powered digital alter ego — a hyper-feminine, post-human pop star built in my image and voice, using tools like Suno (AI music generation) and Google’s creative tech, both rooted in the creative hub of Venice Beach.
But this isn’t just a virtual persona. Barbie is a bridge between worlds — part hologram, part real-life performer — fusing artificial intelligence, immersive storytelling, and IRL tech activations into a bold new form of pop stardom.
Core Elements:
🎤 Voice-Cloned AI Music
AI-generated songs using my voice clone, stylized lyrics, and dynamic emotion-mapping, allowing Barbie to sing songs that shift in mood and genre.
👗 Digital Fashion Meets Physical Tech
Barbie’s looks evolve across AI-generated outfits and real-world styling. Fashion becomes interactive — audience members can trigger changes to Barbie’s nail color, outfit accents, or LED-reactive accessories through mobile inputs or event-based QR/NFC interactions.
📱 IRL x URL Integration
Through wearable tech, NFC tags, and QR activations, fans can interact with Barbie's world during live pop-ups, Venice Beach performances, or gallery installations. Think pink plastic microchips, digital accessories, and even clothing that responds to crowd input.
🌴 Narrative Worldbuilding
Venice Beach Barbie lives in a liminal digital dimension — a dreamlike remix of Y2K California, AI glitch-core, and nostalgic MySpace-era identity. She's a glam-coded glitch with a voice, story, and soul that evolve in real-time, inviting audiences to co-create and interact with her world.